Acceleration Group of Corporations (ACC), a corporation that developed a go-to-industry company method with a sequence of strategic and complementary acquisitions, declared the acquisition of Trailblaze, a boutique marketing and advertising communications agency specializing in hashish and wellness brand names.
Trailblaze, founded in 2018 by Lisa Weser, is a marketing communications agency for businesses in the hashish industry as well as other CPG lifestyle brand names and start off-ups, per a push release. The acquisition follows three many years of strategic partnership concerning Trailblaze and ACC.
“Our acquisition approach is concentrated on best-in-course internet marketing, communications, and media firms who disrupt their industries and are driven by intent,” mentioned ACC CEO Michael Nyman. “Lisa and the Trailblaze staff have built a standing for daring concepts, complex execution, and results-pushed, award-successful strategies.”
Trailblaze will be a division of Advisory, ACC’s consultancy observe specializing in built-in advertising for manufacturers and companies. It will also serve as an motor for collaboration inside its neighborhood of companies which include MKG, Stripe Concept, Pink Sparrow, and Pixly.
“This acquisition will considerably broaden and boost our communications abilities and add to Advisory’s useful job as a strategic partner to all of ACC’s company models and shoppers,” said Monica Chun, president of advisory and main shopper officer for ACC.
Weser, former head of U.S. Marketing and advertising Communications at AB InBev, will continue to be CEO of Trailblaze with a twin purpose as executive VP of Advisory.
“We are thrilled to join ACC, a neighborhood of reducing-edge businesses serving some of the world’s most elite and culturally relevant manufacturers. (…) We appear forward to collaborating with Advisory’s earth-class team of entrepreneurs and category industry experts to develop our capabilities and offer you Trailblaze consumers more services and prospects than at any time,” Weser stated
Trailblaze will be headquartered in ACC’s LA office with workforce users operating in New York City.
In accordance to the push release, Trailblaze has represented a lot more than 30 customers throughout the hashish, psychedelic and wellness sectors, such as Ayr Wellness Inc. AYRWF, Cover Expansion Company CGC, Foria Wellness, GrowGeneration Corp. GRWG, MariMed, MedMen, TILT Holdings Inc. TILT TLLTF, Veriheal, 1440 Foods—executing award-profitable PR strategies such as the launches of Martha Stewart CBD and Quatreau with Canopy Expansion.
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