April 13, 2024

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Angela Polec named vice president for strategic internet marketing and communications

Pursuing a countrywide lookup, Angela Polec, FOX ’07, ’12, has been named vice president for strategic promoting and communications, Temple University President Richard Englert announced Thursday. Subject to last acceptance by the Board of Trustees, Polec will start off in this role on Nov. 20, 2023, and will report right to the president. 

A two-time graduate of Temple, Polec comes to the purpose immediately after serving in a comparable potential at La Salle College considering the fact that 2019. Prior to that, she served as the govt director of promoting and communications at Montgomery County Neighborhood College or university. She also earlier served as Temple’s director of promoting within the pretty business office that she will now direct. 

“We are incredibly enthusiastic to welcome Angela again to Temple College,” Englert explained. “She is Temple through and by way of, and she delivers with her a deep understanding of enrollment advertising and marketing, crisis communications and brand progress. Temple is a entire world-class institution with incredible manufacturer equity. We believe that manufacturer will develop even more robust many thanks to Angela, and the know-how that she brings to this part.” 

At La Salle, Polec served as the 1st cabinet-amount chief marketing and advertising and communications officer, reporting specifically to the president and elevating the strategic position of the division. For the duration of her tenure, she designed strategic messages and an built-in articles technique that reinvigorated the university’s manufacturer. Less than her management, they founded a digital advertising and marketing and analytics functionality, remodeled the advertising technological innovation stack, and executed an intentional method to storytelling, with a emphasis on the digital person journey and delivering measurable results. 

As a member of the president’s executive crew, she performed a crucial purpose in crisis and troubles administration, in particular with regard to messaging and communications. Polec also led the advancement of a proactive and reactive media relations strategy that led to a considerable boost in earned media placements. 

Polec also delivers considerable enrollment administration and enrollment marketing and advertising knowledge to the part. At La Salle, during a presidential changeover, she served in a concurrent appointment as the vice president of enrollment, internet marketing and communications from February 2021 to August 2022. While there, she led the advancement and implementation of a facts-educated college student recruitment prepare, which resulted in a 13% maximize in 1st-calendar year students right after 3 consecutive a long time of decrease. 

At Temple, Polec will be the first individual to hold the title of vice president for strategic marketing and communications because 2016. 

“I am thrilled to be returning to my alma mater to provide in this job. As a happy Temple Owl and lifelong Philadelphian, I know firsthand the influence of a Temple University schooling and the significant part that Temple plays in the metropolis, the commonwealth and the entire world,” Polec stated. “I appear ahead to functioning with faculty, personnel, students and alumni to harness the energy of the Temple College tale to progress the mission and reputation of this esteemed establishment.” 

Prior to coming to La Salle, Polec led the technique and execution of the brand perform, advertising, electronic presence, enrollment advertising, media relations and crisis communications at Montgomery County Group College or university from November 2014 to April 2019. Whilst there, she developed the college’s very first extensive brand name campaign, “Montco Momentum,” serving to carry in a 22% boost in purposes for the university. 

The Temple group is also very familiar with an additional brand name marketing campaign that Polec helped lead. For the duration of her time at Temple from 2011 to 2014, she managed a universitywide manufacturer challenge for the expanded “Temple Made” campaign, which still resonates now.  

“From an impressively powerful pool of candidates, Angela emerged as the very best fit, somebody who knows and understands Temple and Philadelphia and at the exact same time has a established history of achievements in fashionable electronic advertising and marketing and communications,” said David Boardman, dean of the Klein University of Media and Conversation who chaired the search committee for the purpose. “We are all fired up to work with her.” 

In addition to her function in higher training, Polec formerly served as a digital advertising coordinator for the Philadelphia Flyers. 

She retains an EdD in greater education administration from the University of Pennsylvania. Her doctoral dissertation explored the job of chief advertising and communications officers in increased education and learning, how they are effecting adjust at institutions and how they are perceived by presidents and vice presidents. She holds a master’s degree and bachelor’s diploma in internet marketing, both of those of which were being earned at Temple’s Fox School of Small business. 

Polec resides in Philadelphia with her partner, Invoice, and their four little ones.