September 28, 2022

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Anita Borgmeyer Appointed Vice President for Marketing and advertising and Communications at Saint Louis University : SLU

Saint Louis College has appointed Anita Borgmeyer as SLU’s upcoming vice president
for marketing and communications. She starts in her new position at SLU on June 13.

Anita Borgmeyer

Currently serving as the team vice president for member engagement and communications
at Centene Corp., Borgmeyer is a advertising and marketing executive with much more than 20 years of practical experience
developing advertising teams, proficiently telling an organization’s story and creating
measurable progress in competitive industry environments.

The College done a national lookup for the placement, looking for candidates who
would:

  • Establish appreciation for the mission-centered do the job of the University regionally, nationally
    and further than.
  • Promote vital information and facts in just and throughout the business.
  • Spouse in college student recruiting and philanthropy.
  • Make sure consistency in SLU’s official images and branding.

“Anita emerged as the prospect who has the know-how, creative imagination and vision to elevate
SLU’s tale and lead our advertising and communications division into the future,” said
University President Fred P. Pestello, Ph.D.

“I am thrilled and honored to be part of the Saint Louis University team and neighborhood,”
Borgmeyer stated. “I look ahead to partnering with numerous across SLU, concentrating on our
mission and encouraging to propel the SLU manufacturer forward into the long run.”

Borgmeyer has served as a leader at Centene for more than a ten years. Notable between
her lots of accomplishments there, she was responsible for creating the branding around
the company’s health and fitness insurance coverage market solution, Ambetter. Launched in 2014, Ambetter
is now the top provider on the marketplace and serves a lot more than 2 million customers
nationwide.  

Immediately after Ambetter’s start, Borgmeyer carried out advertising strategies and conversation
campaigns to interact members that drastically enhanced 12 months-more than-yr retention.
At Centene, she also oversaw huge promoting budgets, the design and content material of additional
than 25 web-sites, and the start of numerous social media channels and a new digital
conversation system.

“Anita is aware of what it suggests to inform distinctive stories that are mission-pushed and
generate final results in a competitive atmosphere,” Pestello additional. “She has built superior-working
teams, fostered collaboration throughout intricate companies, located revolutionary methods
to access audiences with compelling tales, and measurably amplified engagement and
loyalty amongst constituent groups.”

In advance of becoming a member of Centene, Borgmeyer served as an account govt at Zeis Group Inc.,
which specializes in marketing and advertising fiscal institutions, as perfectly as companies in the
coverage and investment decision fields, and other money solutions.

Prior to that, Borgmeyer was director of client solutions at Banyan Communications,
a woman-owned, mission-driven company that results in communications answers for nonprofits,
foundations, neighborhood businesses and federal government organizations.

Borgmeyer gained a bachelor’s degree in broadcast journalism from Missouri State University
and a master’s diploma in advertising and marketing and marketing from Webster University. She is
an advisory board member for Duchesne Catholic high university in St. Charles, Missouri.
She was also an executive leader for Make-A-Want Foundation’s Wander For Needs, a nationwide
fundraiser.

Borgmeyer will succeed Jeff Fowler who is retiring just after 22 decades of serving as a
chief in of various roles at the College.

“I want to thank Vice President Jeff Fowler once more for his many years of service to SLU,”
Pestello claimed. “Because of his get the job done, we have a robust basis from which to establish
into the upcoming.”