October 5, 2022

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Think Differently

APTA announces general public transit industry’s best promoting and communications perform in first area round of 2022 AdWheel Awards

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The American Public Transportation Affiliation (APTA) introduced the first put winners of its 2022 AdWheel Awards.  

The awards go to APTA member systems and enterprise users for fantastic marketing and communications efforts that contributed to strategic organizational goals. 

Close to 300 entries ended up evaluated by dozens of market professionals and very first spot awards ended up presented in 4 classes: 

  • Very best advertising and marketing and communications on the COVID-19 pandemic 
  • Campaigns to guidance ridership or sales 
  • Educational initiatives and 
  • Initiatives to emphasize transit desires and funding. 

“I am psyched to congratulate the latest AdWheel Very first Place winners. This calendar year, community transportation has balanced COVID-19, fluctuating ridership and a lot of other troubles. Underneath these hoping situations, the initially position AdWheel winners have utilised exemplary communications and internet marketing endeavours to arrive at out to their communities, teach their riders and attain their organization’s ambitions, all even though providing the ideal possible mobility providers to communities across North America,” stated APTA President and CEO Paul P. Skoutelas. 

Top first position winners will confront a last spherical of judging to establish the Grand Awards, which will be offered at the APTA’s Transform Meeting in the slide. 

Honors are awarded in four groups, primarily based on program sizing. The winners honored are outlined below.

Group Identify, Team (1-4) 

Greatest Print Media on the COVID-19 Pandemic: 

  • Community Transit, Everett, WA, 2 
  • Transdev, Lombard, IL, 4  

Greatest Digital Media on COVID-19: 

  • Embark, Oklahoma Town, Okay, 1 
  • Jacksonville Transportation Authority, Jacksonville, FL, 2 
  • LYNX – Central Florida Regional Transportation Authority, Orlando, FL, 3 
  • Transdev, Lombard, IL, 4 

Finest Unique Event on COVID-19: 

  • Santa Clarita Transit, Santa Clarita, CA, 1 
  • Kansas City Region Transportation Authority, Kansas Metropolis, MO, 2  

Finest Social Media on COVID-19: 

  • Japanese Contra Costa Transit Authority, Antioch, CA, 1 
  • Foothill Transit, West Covina, CA, 2 

Best Partnership on COVID-19: 

  • Kitsap Transit, Bremerton, WA, 1 
  • Metrolink (Southern California Regional Rail Authority), Los Angeles, CA, 2 
  • Regional Transportation Fee of Southern Nevada, Los Vegas, NV, 3  

Most effective Shoestring Tactic on COVID-19: 

  • Lextran, Lexington, KY, 1 
  • Chapel Hill Transit, Chapel Hill, NC, 2 
  • Societe de transportation de Montreal, Montreal, QC, 3 

Best Comprehensive Marketing campaign on COVID-19: 

  • Kitsap Transit, Bremerton, WA, 1 
  • Jacksonville Transportation Authority, Jacksonville, FL, 2 
  • Speed Suburban Bus, Arlington Heights, IL, 3 
  • Transdev, Lombard, IL, 4 

Finest Print Media to Guidance Ridership or Profits: 

  • Ben Franklin Transit, Richland, WA, 1 
  • Trinity Metro, Fort Truly worth, TX, 2 
  • Metropolitan Transit Authority of Harris County, Houston, TX, 3 
  • Siemens Mobility, Inc., Sacramento, CA, 4  

Best Digital Media to Aid Ridership: 

  • Battle Creek Transit, Battle Creek, MI, 1 
  • Trinity Metro, Fort Well worth, TX, 2 
  • Regional Transportation District, Denver, CO, 3  

Best Particular Occasion to Guidance Ridership: 

  • Hyperlink Transit, Wenatchee, WA, 1 
  • Sacramento Regional Transit District, Sacramento, CA, 2 
  • Metropolitan Atlanta Speedy Transit Authority, Atlanta, GA, 3  

Finest Social Media to Aid Ridership or Gross sales: 

  • OMNITRANS, San Bernardino, CA, 2 
  • Siemens Mobility, Sacramento, CA, 4  

Finest Partnership to Assist Ridership: 

  • Sacramento Regional Transit District, Sacramento, CA, 2 
  • Capital Metropolitan Transportation Authority, Austin, TX, 3 

Greatest Shoestring Tactic to Assist Ridership: 

  • Riverside Transit Company, Riverside, CA, 1 
  • Spokane Transit Authority, Spokane, WA, 2 
  • LYNX – Central Florida Regional Transportation Authority, Orlando, FL, 3  

Very best Detailed Campaign to Assist Ridership or Gross sales: 

  • G-Trans, Gardena, CA, 1 
  • Hillsborough Area Regional Transit Authority, Tampa, FL, 2 
  • Via Metropolitan Transit, San Antonio, TX, 3 
  • Cubic, San Diego, CA, 4 

Best Academic Print Media:  

  • Livermore Amador Valley Transit Authority (WHEELS), Livermore, CA, 1 
  • GoDurham Transit, Durham, NC, 2 
  • Dallas Spot Rapid Transit, Dallas, TX, 3 
  • Siemens Mobility, Sacramento, CA, 4 

Greatest Instructional Digital Media: 

  • Go Triangle, Study Triangle Park, NC, 1 
  • Local community Transit, Everett, WA, 2 
  • Metropolitan Atlanta Quick Transit Authority, Atlanta, GA, 3 
  • Transit app, Montreal, QC, 4  

Finest Instructional Unique Party: 

  • Bigger Peoria Mass Transit District, Peoria, IL, 1 
  • Foothill Transit, West Covina, CA, 2 
  • Dallas Location Quick Transit, Dallas, TX, 3 

Finest Academic Social Media:  

  • Salem Space Mass Transit District, Salem, OR, 1 
  • Foothill Transit, West Covina, CA, 2 
  • LYNX – Central Florida Regional Transportation Authority, Orlando, FL, 3 
  • Optibus Inc., New York, NY, 4  

Greatest Instructional Partnership:  

  • Greenville Transit Authority, Greenville, SC, 1 
  • C-TRAN, Vancouver, WA, 2 
  • AC Transit (Alameda Contra-Costa Transit District), Oakland, CA, 3 
  • TransLoc Inc., Durham, NC, 4  

Ideal Educational Shoestring Tactic:  

  • Butler County Regional Transit Authority, Hamilton, OH, 1 
  • San Mateo County Transit District (SamTrans), San Carlos, CA, 2 
  • Spokane Transit Authority, Spokane, WA, 2 
  • Milwaukee County Transit Technique, Milwaukee, WI, 3 
  • ETA Transit Units, Boca Raton, FL, 4 

Greatest Instructional Detailed Campaign: 

  • Go Triangle, Analysis Triangle Park, NC, 1 
  • Group Transit, Everett, WA, 2 
  • Edmonton Transit Support, Edmonton, AB, 3 
  • Transdev, Lombard, IL, 4 

Most effective Print Media to Spotlight Transit Needs and Funding:  

  • Livermore Amador Valley Transit Authority (WHEELS), Livermore, CA, 1 
  • Foothill Transit, West Covina, CA, 2  

Most effective Electronic Media to Spotlight Transit Requirements and Funding: 

  • Charleston Space Transportation Examine/ BCDCOG/HDR, North Charleston, SC, 1 
  • Metropolitan Atlanta Quick Transit Authority, Atlanta, GA, 3 
  • TransLoc Inc., Durham, NC, 4 

Best Special Party to Spotlight Transit Requirements and Funding: 

  • Url Transit, Wenatchee, WA, 1 
  • Pinellas Suncoast Transit Authority, St. Petersburg, FL, 2 
  • Milwaukee County Transit System, Milwaukee, WI, 3 

Finest Social Media to Highlight Transit Demands and Funding: 

  • Kansas Metropolis Space Transportation Authority, Kansas City, MO, 2 
  • Metropolitan Transit Authority of Harris County, Houston, TX, 3 

Ideal Partnership to Emphasize Transit Wants and Funding: 

  • Jacksonville Transportation Authority, Jacksonville, FL, 2 
  • Regional Transportation Commission of Southern Nevada, Las Vegas, NV, 3 

Finest Shoestring Tactic to Emphasize Transit Needs and Funding: 

  • Laketran, Painesville, OH, 1 
  • Transit application, Montreal, QC, 4 

Best Comprehensive Campaign to Spotlight Transit Requirements and Funding:  

  • San Joaquin Regional Transit District, Stockton, CA, 1 
  • Southwest Ohio Regional Transit Authority (Metro), Cincinnati, OH, 2 
  • Regional Transportation District, Denver, CO, 3 
  • Siemens Mobility, Sacramento, CA, 4 
Centered on 2019 ridership figures- Team 1: Less than 4 million once-a-year riders Group 2: 4 to 20 million once-a-year riders Group 3: More than 20 million annual riders and Group 4: Business customers.