Conway’s Phillips named main communications, advertising officer at UALR | News

Phillips joins UA Minor Rock from Arkansas Tech University, exactly where she formerly served as director of communications and marketing and advertising. In her 14 years at Arkansas Tech, Phillips led a brand name review, the university’s 1st comprehensive brand marketing campaign, and assisted build the campus’s current money marketing campaign.

“I am so psyched to be section of the UA Minor Rock neighborhood,” she reported. “When I interviewed for the placement and arrived on campus, I could feeling the enjoyment and vitality at this university. I knew right away that I desired to be a aspect of this neighborhood.”

In her new job, Phillips is responsible for supplying eyesight, oversight, and administration of strategic communications, promoting, media relations, publications, and world-wide-web/social media across the establishment. She leads the Business of Communications and Marketing and advertising, employing strategies to increase consciousness and beneficial model recognition in order to appeal to pupils, motivate alumni and donors, recruit and keep outstanding faculty and personnel.

“Education is so critical to me and the transformative energy that we have,” she stated. “My grandfather only had a middle school instruction. He was pretty adamant that my dad should really go after a higher education education. I feel that decision adjusted the way of our loved ones. I see the transformative ability of schooling. I want to make certain UA Very little Rock is performing anything we can to give our learners the similar option.”

Phillips earned a Physician of Instruction in increased instruction administration this spring from Texas Tech University, exactly where she studied how regional general public universities are applying marketing attempts to mitigate the enrollment cliff. She also holds a Bachelor of Arts in journalism and a Master of Arts in multi-media journalism from Arkansas Tech.

In her specialist pursuits, Phillips is a member of the American Advertising Affiliation and retains the Qualified Accredited Advertising and marketing credential. She is also a member of the District IV Cupboard for the Council for Advancement and Assistance of Instruction and the College & University Designers Association as properly as a convention committee member for HighEdWeb.

Phillips and her spouse Chris Phillips, a UA Tiny Rock alumnus and lifetime member of the Alumni Association, are living in Conway with their Maltipoo, Eleanor Belle, and appreciate reading through and touring in their cost-free time.