May 24, 2024


Think Differently

Covington’s Icon Advertising and marketing acquires Spaceshop, aims to be go-to commerce agency in Midwest

Icon Advertising Communications , a quick-escalating omnichannel commerce company based mostly in Larger Cincinnati, announces the acquisition of Toledo-centered ecommerce agency Spaceshop, introducing licensed Amazon, Shopify and Adobe Commerce abilities to Icon’s expert services.

Icon headquarters in Covington

“Since we opened our doorways 25 yrs in the past, we have been supporting brand names excel in the lower-to mid-pieces of the buy funnel by changing buyers to purchasers,” stated Shawn Murdock, Icon founder and CEO. “Our company advancement system is to align with clients’ very long-term objectives by investing closely in commerce abilities and technological innovation that strengthens our potential to impact omnichannel purchasers. With the buyer buying journey getting to be far more advanced, the acquisition of Spaceshop allows us to better navigate those people complexities by getting the go-to commerce company based mostly in the Midwest.”

The offer, finalized in April, offers Icon further world wide web enhancement and marketplace channel capabilities, when also bolstering in-household technique, resourceful, content, electronic media and undertaking management ability.

“Spaceshop provides shoppers the attentiveness of a smaller company, the agility of a generation studio and the innovation of a technological know-how platform,” mentioned Josh Baltzell, Spaceshop co-founder and Icon senior director of engineering. “Joining the very proficient group at Icon will make it possible for us to do that on a substantially bigger scale. We’ll carry on to aid our shoppers improve their brand and income from DTC to market channels to retail, social and outside of.”

Shawn Murdock

Co-founders Brandy Alexander-Wimberly and Baltzell will keep with the corporation and join Icon’s management workforce. Alexander-Wimberly will lead Icon’s ecommerce system and Baltzell will direct the website improvement follow for the company.

“It’s a one of a kind time for the agency globe – many tiny agencies are becoming swallowed up by significant keeping organizations with a ton of personal fairness,” claimed Alexander-Wimberly. “Shawn and his staff are focused to building a significant, independent agency in a way that honors the main competencies and values of the groups associated. We’re thrilled to be component of this foreseeable future development.”

Presently, Icon has above 100 group customers. In addition to the acquisition, the agency plans to incorporate numerous new workers in the coming months to accommodate expected growth for the Ohio and Kentucky teams.

This is the 2nd of quite a few acquisitions planned to accelerate Icon’s progress and capabilities. In November 2020, Icon obtained Seattle-dependent agency Marketplace Clicks. Before in 2020, the agency relocated from a 6,000-sq.-foot house in Ft. Mitchell to a 26,000-sq.-foot restored warehouse in Covington. to accommodate an boost in staffing.

“We’re actually just getting started out,” claimed Murdock. “As Icon continues to increase and evolve, we’ll have far more interesting information to share later on this summer time. Our aim is to present a one particular-stop-shop for Fortune 1000 manufacturers focused to accelerating their path to the long run of commerce.”

Icon is one particular of the swiftest-increasing advertising and marketing companies in the Greater Cincinnati region and point out of Kentucky. Icon has served clients about the nation, together with Tempur-Pedic, The Gorilla Glue Organization, and Deckorators. The business specializes in rising models and their revenue in retail, ecommerce and DTC channels. It serves as just one of the biggest independent omnichannel marketing and promoting companies in the Midwest.