April 13, 2024


Think Differently

Hashoo Group Welcomes Ali Ibrahim As Vice President, Marketing & Communications.

Hashoo Team is delighted to announce the appointment of Ali Ibrahim as the Vice President, Promoting & Communications on a group level. In his new position he will be immediately reporting to Deputy Chairman and CEO of Hashoo Group, Mr. Murtaza Hashwani. 

Founded in 1960 by Mr. Sadruddin Hashwani, the Hashoo Group is Pakistan’s premium conglomerate with a diversified business enterprise portfolio spanning equally national and worldwide markets. The Team owns and operates the Pearl-Continental Lodges & Resorts, Pc Legacy, and Resort A single brand names and has enterprise pursuits encompassing the details technological know-how, financial commitment, minerals, commodity investing, journey and tourism, and serious estate sectors.

Ali retains a master’s degree from Lahore College of Administration Sciences (LUMS) and has garnered international skilled teaching encounters from the Netherlands, France, and South Africa, improving his global standpoint and abilities.

Ali has about 17 a long time of working experience in advertising, task management, communications, and sustainability. Just before joining Hashoo, Ali was serving as Head of Promoting & Communications at Mobilink Financial institution, Pakistan’s major digital microfinance lender with above 40 million cellular wallets. Mobilink Bank is part of VEON Team, a worldwide electronic operator that provides converged connectivity and on the web solutions throughout seven international locations.

During his tenure at Mobilink Financial institution, Ali formulated and executed the organization’s advertising, company communications, and sustainability tactics to increase model and products visibility for the organization, increase its consumer outreach, and cement its position as an marketplace leader in the spheres of digital banking, SMEs & gals empowerment, and sustainable development in the place. He also recommended the senior management on believed leadership, digital financial expert services, and stakeholder engagement.

Prior to this, Ali served as the Stream Head Digital Communications – Interior & External at Jazz, Pakistan’s top cell operator and a sister issue of Mobilink Financial institution, where he contributed towards the transformation of corporate communications to a enterprise-vital function. 

As he begins his newest job, Ali will be primary Hashoo Group’s marketing and advertising and communications purpose, aimed at strengthening the sector positions of its different business enterprise verticals, when maximizing brand name visibility and executing sustainability initiatives.