June 22, 2024


Think Differently

HDFC Securities Scales Investing App to Thousands and thousands of Traders on AWS

MUMBAI, India—November 27, 2023— Amazon World wide web Providers (AWS), an Amazon.com firm, declared currently that HDFC Securities Ltd., just one of the top investment decision support vendors in India, introduced its new cell buying and selling app, HDFC SKY, on the world’s most in depth and broadly adopted cloud. HDFC Sky serves 75 million clients and all HDFC Group companies, buyers, and traders all over the world with consumer-helpful investing of shares, commodities, futures, currencies, first public choices (IPOs), mutual resources, and exchange-traded resources (ETFs). To make trading additional transparent and obtainable for investors, HDFC SKY operates on a flat pricing product, charging traders a consistent, predetermined cost, irrespective of the sum of funds they invest or the selection of transactions they make. With AWS India as its most popular cloud provider, HDFC Securities is providing a protected, steady, and very low-latency investing company for the escalating selection of tech-savvy retail traders who like cellular buying and selling. Designed on AWS, HDCF SKY offers traders entry to the stock market place at a scale of thousands of transactions for each second. With AWS, HDFC Securities will lessen its yearly IT infrastructure and management costs by up to 50% when compared to using on-premises infrastructure.

Retail investors now account for 36% of full trading sector share in India. HDFC Securities’ with on-premises infrastructure preferred to scale with the quickly increasing selection of transactions generated by these trades. To assure reliable high functionality of HDFC SKY and give prospects a seamless and quickly investing working experience, HDFC Securities migrated its main workloads to Amazon Elastic Compute Cloud (Amazon EC2), a website assistance that supplies secure, resizable compute capability in the cloud. Working with Amazon Elastic Kubernetes Service (Amazon EKS), which provides companies the versatility to start out, operate, and scale Kubernetes purposes in the cloud, HDFC Securities constructed new mobile buying and selling expert services, like HDFC Sky, across equities, derivatives, commodities, IPOs, bonds, and U.S. investing, to support prospects develop their prosperity. With Amazon EMR, a cloud-primarily based big knowledge service, and Amazon Redshift, a cloud data warehouse, HDFC Securities can securely review trade information and facts on HDFC Sky and supply consumers with danger management data, like margins and positions, to make more quickly trading selections. Leveraging the AWS Asia Pacific (Mumbai) Area and the AWS Asia Pacific (Hyderabad) Location, HDFC Securities advantages from enhanced efficiency, protection, reliability, and scale to make certain business continuity and disaster recovery when assembly data residency tastes and facts defense levels necessary in the financial companies marketplace.

“AWS served us to create a culture of builders in just HDFC Securities by enabling us to speedily experiment at a lower expense so that we can innovate on behalf of our consumers,” reported Sandeep Bhardwaj, chief functioning and electronic officer at HDFC Securities. “Our dedication to deliver a seamless person practical experience is our best precedence, and thanks to the scalability and reliability of AWS, we have effortlessly catered to a rapidly growing shopper foundation of tech-savvy buyers. We are happy to have drastically diminished our time to market place for pioneering solutions like HDFC SKY, empowering us with the agility to guide the current market and help our buyers create wealth.”

HDFC Securities is wanting to harness the energy of equipment mastering (ML) on AWS to serve its consumers far better, by presenting a lot more personalized and customized experiences. The business is also seeking at intelligent document processing pipelines to increase shopper onboarding and servicing encounters by making use of AWS’s generative artificial intelligence (generative AI) offerings.

“The financial services sector in South Asia is adapting quickly working with cloud technological know-how and AI to cope with surging need from complex retail buyers,” mentioned Vaishali Kasture, director and region leader, Commercial Product sales, AWS India and South Asia. “HDFC Securities can scale methods with need and has the equipment to make an evolving suite of impressive investor solutions with AWS. In addition, by leveraging our AWS Mumbai and Hyderabad infrastructure Locations, India’s primary money solutions company can fulfill the regulatory compliance, disaster recovery (DR) and knowledge defense necessities it desires to carry on innovating securely.”

About Amazon Website Companies (AWS) India Expert services Non-public Constrained

AWS India Private Restricted undertakes the resale and internet marketing of AWS Cloud providers in India.

About Amazon Website Services

Since 2006, Amazon World wide web Solutions has been the world’s most detailed and broadly adopted cloud. AWS has been continually expanding its products and services to help nearly any workload, and it now has much more than 240 entirely highlighted products and services for compute, storage, databases, networking, analytics, device learning and synthetic intelligence (AI), Net of Items (IoT), cellular, security, hybrid, digital and augmented fact (VR and AR), media, and software growth, deployment, and administration from 102 Availability Zones within 32 geographic regions, with announced strategies for 15 far more Availability Zones and five much more AWS Areas in Canada, Germany, Malaysia, New Zealand, and Thailand. Thousands and thousands of customers—including the speediest-developing startups, biggest enterprises, and top federal government agencies—trust AWS to energy their infrastructure, turn out to be much more agile, and lower prices. To discover far more about AWS, pay a visit to aws.amazon.com.India