Morehouse Higher education today introduced the appointment of Paula Resley as Chief Brand name Officer and Vice President of Strategic Communications, Marketing and advertising, and Admissions. She will direct brand and messaging strategy as well as targeted recruitment and digital engagement. All through her profession, Resley has led marketing and advertising and communications technique across electronic and non-electronic channels for a selection of industries represented by Fortune 500 businesses, publicly traded corporations, corporations as they went by means of the IPO system, and privately-owned agencies, as well as non-income companies.
“Morehouse is totally committed to leveraging technological know-how and qualified communications strategies to construct our brand name, expand our effect, and satisfy our mission,” claimed David A. Thomas, Ph.D., Morehouse School president. “Paula’s expertise and experience, especially in digital engagement, will assist Morehouse proceed to expand its international visibility and amplify its very important voice.”
Resley is a experienced advertising and marketing and communications govt chief who has created built-in promoting tactics to converse a unified information across all channels, generate promoting contribution to earnings, create brand loyalty, and establish sector leadership. Her qualifications involves brand name management, electronic method, marketing campaign execution, material creation, profits enablement, internal and external functions and communications, public relations, and disaster administration.
“I am honored to be a part of the management team at Morehouse University and thrilled to work together with this inspiring personnel, college, students and alumni,” mentioned Resley. “The Morehouse University mission of producing young Bdeficiency adult males to direct life of management and service is some thing that I think in and criteria I aspire to uphold. With Morehouse College’s decades-extensive leadership position on social justice, I am motivated by where by we will get the Faculty in the many years to appear.”
Resley has served as board president of Saved by God’s Grace, marketing and advertising board chair of the Technological know-how Affiliation of Georgia (TAG) Digital Wellness Modern society, and board member of Heaven on Earth Modern society for Animals and has presented her services in volunteer roles and/or ongoing economical assistance of Best Mates/NKLA, Atlanta Humane Modern society, ASPCA, Entire world Broad Fund for Nature, and Crossroads Hospice. She attained a Bachelor of Science in advertising from the College of Florida. She is an American Advertising Association Skilled Certified Marketer in Electronic Promoting and attained Certified Electronic Advertising and marketing Expert qualifications from the Digital Advertising and marketing Institute and HubSpot advertising and marketing automation inbound advertising certification.
Resley will start off function at Morehouse on May possibly 10.