July 24, 2024


Think Differently

Jeri Ward to phase down as vice president, chief internet marketing and communications officer

Jeri Ward to phase down as vice president, chief internet marketing and communications officer

Jeri Ward, who has led Northwestern’s Business office of World-wide Advertising and marketing and Communications (OGMC) for the previous four a long time, announced right now she will action down from her position on Dec. 31, 2022. Ward, Vice President and Main Advertising and marketing and Communications Officer, joined Northwestern in 2018.

Ward said her decision to leave Northwestern was prompted by the wish to are inclined to relatives matters immediately after the new passing of her father. She options to relocate to her farm in Virginia and pursue new endeavors in the new yr.

Assistant Vice President of Marketing and advertising and Chief Creative Officer Andy Madorsky and Assistant Vice President of Communications Jon Yates will serve as co-interim Vice Presidents, co-top OGMC, and marketing and advertising and communications for the College, while an global lookup is undertaken to identify the successor.

“My time listed here at Northwestern has exceeded expectations,” Ward claimed. “I have totally loved discovering a little something new every working day, doing the job along with the talented and focused workforce at OGMC, and communicating the intriguing exploration and discoveries of our school. I am exceptionally grateful to have experienced the opportunity to return to my alma mater and lead to the University’s results these past 4 several years.”

Ward, who arrived to the University soon after serving as Senior Vice President and Chief Communications Officer at Audi of The united states, assisted to elevate Northwestern’s internet marketing and communications, overseeing important gains in media engagement, manufacturer administration, social media advancement and reputational actions, guiding them to all-time highs. In the course of her time at the College, the overall media access of Northwestern tales in neighborhood, countrywide and world-wide media outlets grew by 54%, and the variety of school quoted as specialists in the media grew by 170%. 

She also shaped the University’s first Interior and Disaster Communications staff and recognized procedures and methods for unexpected emergency, crisis and reputational concerns administration. In addition, she strengthened associations with important stakeholders and partners to increase organizational usefulness.

Ward led the University’s communications all over the pandemic and led built-in communications options for many management transitions. She placed a target on Northwestern’s crucial audiences, championing a entire redesign of Northwestern Magazine to build a flagship multimedia system to reach our alumni rebuilt Northwestern Now, the University’s news and info website created a Management Notes website to attain the University’s complete Northwestern community and redesigned OGMC’s For Journalists website to better interact with media.

“I could not have obtained such aims with no the contributions of Andy, Jon and the total OGMC staff,” Ward mentioned. “Our communications and internet marketing team is unparalleled, and I are unable to hold out to see how they carry on to elevate the University’s reputation in the many years to appear.”

The revamped Northwestern Now web site, built with input from the Northwestern community, aided push an 83% improve in special web page sights as opposed to 2018. Social media grew in the same way, with a 48% bounce in complete followers to the University’s institutional handles.

“Jeri Ward has boosted Northwestern’s brand name and helped individuals close to the entire world to fully grasp the rising impression of this university,” President Michael H. Schill mentioned. “She also labored tirelessly to improve this university group at just about every stage, and I am grateful for her assistance.”

A double Northwestern alumna, Ward attained graduate levels from the Kellogg College of Administration and the McCormick Faculty of Engineering. She held a variety of promoting and communications roles at Ford Motor Corporation and Audi and grew to become the initially female vice president at Audi of The united states. 

Immediately after returning to Northwestern in Oct 2018, Ward worked to integrate OGMC, which had earlier been two departments — the Section of College Relations and the Place of work of World wide Internet marketing — by restructuring, breaking down silos and a focus on teamwork. Leaning greatly into analytics and benchmarking, she set new ambitions and pointers for communications and promoting. Ward also developed deeper communications-based connections throughout the College to boost investigate storytelling and showcase the impression the University has on its communities and the planet.

“I have reached what I had hoped to complete below,” Ward reported. “I would like Northwestern, and the great men and women listed here, practically nothing but ongoing results transferring ahead.”