May 21, 2024


Think Differently

Latin2Latin Advertising and marketing + Communications Announces a Strategic Alliance With Digo Hispanic Media Group, Generating a New Bridge Involving the U.S. Hispanic and Worldwide Markets

The new L2L society, which has stood out for its 3-interaction product E3: Educate, Empower and Interact, has joined forces with Digo to offer a multicultural publisher-owned and -operated platform that delivers top manufacturers accessibility to quality content material, facilitating connections with U.S. Hispanic and Intercontinental markets.

Arminda Figueroa and Augusto Romano

Arminda Figueroa and Augusto Romano

FORT LAUDERDALE, Fla., May possibly 18, 2022 (World NEWSWIRE) — In accordance to eMarketer, U.S. Hispanic digital consumers will reach 40.2 million, or 75.2%, of the U.S. Hispanic population by 2025. This industry has a purchasing electric power of 2T pounds and is the swiftest-developing phase, projected to achieve 71 million, or 20%, of the U.S. inhabitants, by 2025. To deal with the demands of digitally engaged Hispanics, Latin2Latin Marketing and advertising + Communications (L2L) and Digo Hispanic Media Group (Digo) announced their alliance consolidating strategic internet marketing and communications companies with guidance from their digital proprietary platforms and Artificial Intelligence (AI). They are decided to placement their partnership as the leading just one-end shop for businesses on the lookout for non-standard media marketing.

Electronic and programmatic internet marketing continue on to reinforce, shifting how firms advertise and build strategies using current market segmentation. AI is playing a important function in the sector that is consistently looking for highly developed conversation possibilities by providing insights into target audiences and strengthening purchaser expertise.

Global marketing business L2L has a 15-yr trajectory and is recognized for producing award-winning principles and special strategic options to speed up growth for their renowned clientele. L2L carries on to lead the sector with their Digo partnership by using cookie-a lot less technological innovation and to start with-celebration information to influence the long term of their clients’ companies.

“Performing with Digo has transcended shopper expectations as we establish culturally suitable alternatives for our worldwide clientele to assist local community connections and marketplace enlargement. We unite endeavours and platforms as believed-provocateur strategists, expansion accelerators, connectors, and award-successful storytellers, to meet up with the at any time-shifting desires of our customer-associates and place them as leaders,” affirmed Arminda “Mindy” Figueroa, CEO & Founder of Latin2Latin Advertising + Communications. “We have not long ago launched campaigns with purchasers in Florida, Kansas, Puerto Rico and Dominican Republic for health-related & purchaser items and federal government initiatives.”

The alliance is presently working with L2L’s shopper HairClub, the main supplier of total hair loss answers in the United States. The collection of insights will be enjoying a significant function in examining and driving HairClub’s tactic to the Hispanic sector. “I am appreciative of the new partnership. We are thrilled to amplify our work to grow and improve our dedication to minority markets in the United States,” affirmed Mike Nassar, President and CEO of HairClub. “For two many years, L2L has been a dedicated companion and instrumental in guiding our brand name initiative, merged with Digo’s capabilities integrating sturdy technologies, we will access new heights.”

Lately, L2L/Digo effectively collaborated with the Kansas Section of Wellbeing and Natural environment in a COVID-19 Vaccine Outreach. By working with 1st- and third-occasion info and proprietary AI technological know-how qualified to audiences working with “Electronic Personas”, the alliance achieved unvaccinated Hispanics across rural Kansas and substantial metropolitan areas. The marketing campaign served positively change the behaviors and debunk myths against the vaccine. As a outcome, about 184,000 Hispanic Kansans had been vaccinated by January 2022.

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“Programmatic is right here to continue to be, and we can enable any campaign with potent applications for programmatic acquiring, using the electronic technique to new heights. We leverage our top quality articles to provide models the chance to get to and connect with a True Top quality U.S. Hispanic Audience through a culturally relevant and dependable network that’s publisher-owned and operated by the biggest media groups in the Caribbean location: GFR Media, of Puerto Rico, and Corripio Media Team, of the Dominican Republic, together with their leadership and partnerships in LATAM to accessibility their publishing networks in the U.S. Our L2L/Digo union positions us as a powerful and premier alternative to our customer and organization associates who want to connect with a certain marketplace and do not have the applications or immediate entry to do so. As a supply of the Accurate Quality U.S. Hispanic viewers, we deliver our shoppers with the access and targeted solutions for all the various U.S. Hispanic segments and over and above. We have produced a risk-totally free Publisher-centric design that presents additional benefit and far better monetization of our affiliates’ U.S. inventory,” mentioned Augusto Romano, CEO of Digo Hispanic Media.

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Media get hold of: Gladys Colón / [email protected]

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Relevant Pictures

Picture 1: Arminda Figueroa and Augusto Romano

L2L & Digo Alliance

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