July 21, 2024


Think Differently

Leica and Panasonic Form ‘L Squared’ Partnership to Make Digicam Gear

Leica and Panasonic Form ‘L Squared’ Partnership to Make Digicam Gear

Leica and Panasonic Form ‘L Squared’ Partnership to Make Digicam Gear

Panasonic and Leica have declared a new agreement for a comprehensive business enterprise alliance and perform even much more closely together to develop new technologies below the title L2 Technology (L squared Technology).

The L2 stands for the L of Leica and Lumix and symbolizes the joint business and advertising and marketing functions heading forward. The two businesses say that L2 will unify the strengths of the two models and will see each incorporate expertise alongside one another to deliver new cameras, lenses, and “next-generation” program.

“Through this collaboration, equally businesses will be capable to improve the synergies by Leica’s optical and imaging technological innovation and Panasonic’s movie and digital technology that have been cultivated around quite a few yrs in the camera and imaging marketplace, and jointly examine new creativeness and expressive ability. They will carry on to establish impressive L2 Technological know-how that will make a new imaging entire world,” the two firms say.

Matthias Harsch (CEO Leica Camera AG) and Yosuke Yamane (Executive Vice President Director, Imaging Business enterprise Device)

“We have been working with Panasonic for lots of many years in a spirit of partnership and have faith in, and their intensive abilities is undisputed. The mix of our competencies in L2 Technological know-how is another milestone in the partnership and proves that the greatest way to meet up with today’s troubles in the camera marketplace is not to section and focus, but to deepen abilities in get to jointly make methods for the long term,” Matthias Harsch, CEO of Leica Digital camera AG, says.

“With the arrival of an period in which shots and videos are shared globally in real time, cameras are needed to have ability to develop additional spectacular and amazing expression. I have generally been impressed by the substantial image high quality and the photo-creating philosophy that Leica has created more than its extensive background. I am incredibly happy and energized to go on working with Leica to create technologies that will empower individuals close to the world to share their emotions,” Akira Toyoshima, CEO of Panasonic Entertainment & Communication Co. Ltd., suggests.

Leica and Panasonic have labored jointly to generate cameras and lenses given that the calendar year 2000.

Initially, the providers had signed a cooperation settlement for lenses of digital, audio-visual equipment, and in 2001 the conclusion was produced to cooperate in the digital digital camera sector as properly. Due to the fact then, the providers have steadily expanded technological cooperation.

In 2018, the two businesses joined with Sigma to produce the L-Mount Alliance, which the 3 explain as an unparalleled variety of cooperation that allows Panasonic, Sigma and, since 2021, Ernst Leitz Wetzlar GmbH to use the L-mount common produced by Leica for their own developments and consequently also offer cameras as properly as optics with this lens mount.