May 24, 2024

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Melanie Bender Martin Named Folger’s Director of Communications and Internet marketing

“I am delighted to welcome Melanie to the Folger,” claims Folger Director Dr. Michael Witmore. “Her deep expertise of cultural institutions and enthusiasm for engaging audiences will be an asset for the Folger as our establishment continues to open up its doorways and make its way into a lot more communities.”

Melanie Bender Martin has been appointed the Folger’s first Director of Communications and Marketing, pursuing an govt look for procedure led by Arts Consulting Team (ACG). As the leader of a recently-created Folger division, Martin will oversee all areas of internet marketing and communications for the DC cultural institution which is residence to the world’s largest Shakespeare collection. She arrives at a transformative second as the Folger prepares to reopen following a a few-calendar year creating renovation built to share additional of its selection and means with much more individuals than ever ahead of.

“The Folger has a stellar standing for study, training, and the doing arts, and I am energized and honored to be a part of the establishment at a instant of historic transformation,” states Martin. “My rapid goal is to amplify the Folger’s invitation to the local community in Washington, DC and throughout the world to expertise the a lot more inclusive, extra obtainable, new Folger when the constructing reopens to the community on November 17.”

Martin (she/her) most not long ago served as the Main Innovation Officer at the Baltimore Museum of Artwork (BMA), leading the Museum’s endeavours in advertising, communications, visitor services, information technology, electronic media, and creative companies. She joined the BMA from the United States Holocaust Memorial Museum in Washington DC, the place she managed digital solutions and user study. Prior to the Holocaust Museum, Martin was the Director of Electronic Solutions for Washingtonian Magazine. Martin has an MA in Conversation, Society & Technologies from Georgetown University and a BA in wonderful art and conversation from Mount St. Mary’s College. She teaches Utilized Marketing Analytics in Georgetown’s University of Continuing Scientific studies and has taught programs in website layout, creation, and technique at American University’s College of Communications.

“I am delighted to welcome Melanie to the Folger team,” suggests Folger Director Dr. Michael Witmore. “Her deep understanding of cultural establishments and enthusiasm for participating audiences will be an asset for the Folger as our institution proceeds to open its doors and make its way into more communities. She is a tested leader who can interact audiences, educators, researchers, Board members, and staff as ambassadors for this terrific institution.”

Martin began as the Folger’s Director of Communications and Marketing on June 12, 2023.

ABOUT THE FOLGER SHAKESPEARE LIBRARY

Folger Shakespeare Library is the world’s greatest Shakespeare assortment, the top source for checking out Shakespeare and his environment. The Folger welcomes thousands and thousands of people on the web and in individual. We deliver unparalleled access to a enormous array of sources, from first resources to contemporary interpretations. With the Folger, you can experience the electrical power of overall performance, the surprise of exhibitions, and the exhilaration of route breaking analysis. We offer the opportunity to see and even work with early present day resources, driving discovery and transforming education and learning for college students of all ages. All through our multiyear building renovation, be a part of us on-line and on the street.

Subsequent a multiyear setting up renovation, the Folger’s historic Capitol Hill dwelling is reopening on November 17, 2023.

For the duration of our constructing closure, you can come across us on the net and on the street. Learn additional at folger.edu.

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