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Melissa Anderson Joins Albion College or university as New Vice President of Advertising and Communications

September 5, 2023

Albion University has named Melissa Anderson, a seasoned larger instruction leader, as its new vice president of promoting and communications.

In her new part, Anderson will be liable for foremost the progress and execution of an integrated advertising communications tactic to assist the targets and mission of the Faculty. As a member of the College’s leadership group, Anderson will oversee all communications and internet marketing, together with branding, inner and exterior communications, the site, electronic marketing and advertising and written content strategy, media relations and social media. She and her group will work closely with all departments to assist academics, admission, belonging, philanthropy and pupil initiatives for 1 of Michigan’s foremost non-public liberal arts schools.

Anderson brings just about 20 yrs of comprehensive working experience, the bulk of it in increased training, to Albion. She has experience in branding, promoting system and implementation, disaster and problems administration, web-site structure and development, media relations, social media method, promoting, function administration, compliance, board relations and community engagement at non-public liberal arts colleges and public universities.

“We are delighted to welcome Melissa to Albion to elevate our branding, advertising and interaction initiatives,” explained Albion President Wayne Webster. “Throughout her profession, Melissa has introduced huge abilities, passion and a target on respectful, collegial partnerships with campus departments across all factors of her perform.

“Having previously worked with Melissa, I know her motivation to the liberal arts and sciences mission of our campus and regard her expertise and experiences to help explain to our tale in the most persuasive way.”

Anderson joins Albion from The University of Wooster, wherever she served as the vice president of internet marketing, communications and strategic initiatives. In this purpose, she centralized advertising and communications, led rebranding for the establishment and its athletics applications, launched the college’s to start with integrated digital and print marketing ideas, expanded media get to to link with national and trade publications, led the development and start of a redesigned internet site, spearheaded crisis communications for COVID-19 and other challenges, led the arranging of signature events in the course of and past the pandemic and other initiatives.

Prior to that, Anderson served as vice president of promoting and communications at Ripon University in which she led once-a-year built-in marketing strategies, revamped total interaction and visit practical experience system for admissions, planned and hosted huge donor recognition events, recognized a downtown retail keep, oversaw information know-how and other functions. She also served as interim vice president for advancement, primary thriving fundraising campaigns for a new athletics, overall health and wellness heart, and serving to to increase the once-a-year fund and alumni engagement.

Prior to her time at Ripon University, Anderson was the director of built-in promoting communications at the Wisconsin College of Business at College of Wisconsin-Madison, in which she managed all acquired and paid media branding and promoting initiatives, enrollment promoting and electronic campaigns. She led a world-wide-web redesign and implementation of a new articles administration system, or CMS. She also established the school’s very first website and new media staff, which in the long run grew into the Business office of Built-in Marketing and advertising and Communications.

Anderson holds a bachelor’s in English and psychology from Ripon School and a master’s in social sciences from the College of Chicago.

“I am grateful for the opportunity to join President Webster’s administration and the remarkable Albion community at this vital time in our history and for the duration of this time of fast alter in increased instruction,” Anderson explained. “Albion College has played a transformational part in the lives of so a lot of folks, and I am keen to connect with Albion learners, colleagues, alumni and other supporters to assure we are acquiring the right alternatives to share the price of an Albion education with the entire world.”