February 26, 2024


Think Differently

Minnesota Soybean Honored for Marketing and advertising and Communications Initiatives

High-quality Function …

Six awards acquired for advertising and marketing and communications assignments

Minnesota Soybean’s communications crew has its arms entire at the Region 3 Ideal of NAMA awards in Des Moines, Iowa. (Minnesota Soybean)

MANKATO, Minn. — For the sixth consecutive yr, the Minnesota Soybean Investigation & Advertising Council (MSR&Personal computer) and Minnesota Soybean Growers Association (MSGA) had been the two acknowledged at the National Agri-Advertising and marketing Association’s (NAMA) Area 3 awards in Des Moines, Iowa.

The Council has been awarded at NAMA every single calendar year due to the fact 2018. The farmer-led group, which directs the state’s soy checkoff, acquired four awards, like:

“We’re super enthusiastic for our board and workers to be honored at NAMA,” reported Council Chair Tom Frisch, who farms in Dumont. “From print publications to embracing new systems, these initiatives are displaying the ongoing worth of the soy checkoff in inventive methods.”

MSGA, a coverage team that advocates on behalf of the state’s virtually 28,000 farmers, attained a pair of 1st-location honors. Soybean Enterprise, MSGA’s formal publication due to the fact 2002, submitted a few difficulties and repeated as the winner of the Very best Business and Affiliation Journals group. In 2023, Soybean Small business gained a merit for the 1st time in the countrywide Finest of NAMA.

MSGA also was identified for a March 2023 push release asserting it had joined a lawsuit difficult the condition of Minnesota’s adoption of California’s zero-emission automobile mandate. The push release garnered state and nationwide awareness, top to a sharp spike in MSGA’s membership totals. It’s the next time MSGA has been awarded national accolades for its press releases. In 2019, MSGA, which is the nation’s longest-working condition soybean affiliation, gained a NAMA award for a push release blasting an administrative policy that would’ve fined farmers tens of 1000’s of pounds in fines for noncompliance with the state’s buffer regulations.

“These awards aren’t compact peanuts this is large time. I want to thank our entire communications group for their difficult operate,” MSGA President Bob Really worth claimed. “The sector is viewing we’re performing the correct matter for our farmers and membership by becoming proactive and not scared of having a powerful stance. And our journal is genuinely a single of the best in agriculture.”

All six of the Council and MSGA’s awards will be suitable for the nationwide Greatest of NAMA in April in Kansas City, Mo.

Both MSR&Computer and MSGA are overseen by Ag Administration Remedies, a complete-provider, Mankato-dependent team specializing in government administration, accounting, administrative providers, and advertising and communications abilities.

— Minnesota Soybean