February 29, 2024

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OU Names New Vice President for Marketing and advertising and Communications

NORMAN, OKLA. – The College of Oklahoma introduced today the appointment of Jennifer Hollingshead as vice president for internet marketing and communications, pending approval by the OU Board of Regents.

With additional than 20 a long time of knowledge in better schooling promoting and communications, Hollingshead will start off her position at OU on Aug. 21. Hollingshead comes to OU from Rutgers College, in which she serves as vice chancellor of advertising and communications. In this job, she oversees the internet marketing and communications capabilities for the two Rutgers’ flagship campus in New Brunswick, as effectively as for Rutgers Biomedical and Wellness Sciences.

A countrywide look for was done for the position, attracting fascination from above 200 candidates across increased education and learning and the private sector. The 14 members of the lookup committee – chaired by Jennifer Schultz, chief advertising and marketing and progress officer for OU Health – included associates from the Business of Human Resources, the Division of Enrollment Administration, Administration and Finance, Athletics, the OU Basis, the OU Health Sciences Center, the Gaylord College of Journalism and Mass Communication, the Rate College of Company, the HSC Graduate University, as effectively as college, staff members, university student, and business associates. The search was narrowed to 11 candidates with 5 semifinalists, with the search committee in the long run choosing 3 finalists.

“We are thrilled to welcome Jen Hollingshead to the University of Oklahoma,” stated OU President Joseph Harroz Jr. “The relevancy of her qualifications at many higher instruction institutions with AAU standing, together with her oversight of Mizzou’s communications technique for the duration of its shift to the SEC, make her an suitable choice for the important perform in advance at OU. Her skilled experience and demonstrated management skill will provide us effectively in our efforts to amplify the life-shifting OU tale to the earth.”

As vice president for marketing and communications, Hollingshead will direct a university-extensive Division of Advertising and marketing and Communications to cohesively take care of and acquire the OU model across the entire institution, maximizing the prominence of OU’s excellence and impression. A single of her rapid priorities will be to entirely unify marketers and communicators into a one division aimed at elevating OU’s by now potent, globally acknowledged brand even larger.

At Rutgers, Hollingshead led the advancement of comprehensive methods to proficiently advance the notion and standing of equally Rutgers-New Brunswick and Rutgers Biomedical and Health and fitness Sciences. This do the job incorporated creating crucial overall performance benchmarks, positioning the university as a main analysis engine, and refining its gained media technique. She also designed the very first-at any time inside and external promoting campaign focused on Rutgers Biomedical and Health and fitness Sciences’ mission.

Her greater education expertise also includes her time at the College of Missouri, in which she served as interim vice chancellor of advertising and communications through a period of time of transition for the Mizzou campus. She also earlier served as the chief communications officer for the College of Missouri Program and was section of the marketing workforce in College of Missouri Health, a 5-clinic educational healthcare centre.

Hollingshead began her career as a reporter for the Columbia Day-to-day Tribune after earning bachelor’s levels in journalism and sociology from the College of Missouri. She also graduated from Columbia Faculty with a Learn of Company Administration.