April 19, 2024


Think Differently

Promoting/Communications kicks-off USTA Meetings – Harnesslink

Columbus, OH — The 2023 U.S. Trotting Association’s Board of Administrators once-a-year harness racing conference kicked off on Friday (March 10) with the Marketing and advertising and Communications Committee presentation led by Advertising and marketing and Communications Committee co-chairpersons Jim Miller and Ashley Tetrick as properly as USTA personnel users Dan Leary, Wendy Ross and Kyle Creditt.

The very first item on the agenda was a recap of the coverage and metrics through 2022 on the USTA’s seven social media platforms, Facebook (ustrotting and HarnessRacingFanZone), Twitter (ustrotting and HarnessRacingFanZone), Instagram (HarnessRacingFanZone), YouTube (ustrotting) and the newest system, TikTok (ustrotting.com), which was introduced in late July 2022.

Movie highlights shown the team’s emphasis on immediacy, concentrating on new audiences, aim on lifetime soon after racing, use of technological innovation, and enhanced utilization of social media graphics. The team claimed on the sizeable boosts in impressions, engagements, online video views, and audience expansion across all platforms with a considerable milestone accomplishment of 893,000 sights on Fb of a single Bulldog Hanover video.

At the summary of the presentation, Miller manufactured a movement to make a suggestion to the Finance Committee to raise the social media promoting funds that was handed unanimously by the committee.

Following on the agenda was a dialogue led by Miller of the 14 broadcast funding requests made to the USTA from racetracks, horsemen’s associations and world wide web media entities.

The requests associated protection on countrywide broadcast media (Fox Sports), nearby broadcast media (CBS local), livestream broadcasters and podcasters.

Miller made a motion to approve his recommendation to the finance committee of offering funding with differing quantities for the 14 applicants with some supplemental money to be allocated for opportunity, added requests afterwards in the calendar year. The committee unanimously accredited it.

The closing merchandise on the agenda was a presentation of a web-site challenge that the USTA is functioning on in conjunction with the Electronic Media Committee, which is co-chaired by Mark Loewe and Ashley Tetrick with customers Chris Antonacci, Chris McErlean, Jim Miller, Seth Rosenfeld, Jason Settlemoir, Jim Simpson, and Gabe Wand.

The USTA annual conference continues on Saturday (March 11) with the Board of Directors opening basic session, the yearly Recognition Luncheon, and the Racing, and Registration Committee meetings.

From the USTA