April 13, 2024


Think Differently

South Dakota State News


FOR Speedy Release: Thursday, Could 19, 2022
Get in touch with: Katlyn Svendsen, World-wide Media & General public Relations Director, South Dakota Section of Tourism, 605-773-3301

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies 

PIERRE, S.D. – The South Dakota Division of Tourism announced new marketing partnerships currently as it appears to be to expand and expand the state’s brand and internet marketing footprint.  

Just after a aggressive request for proposal procedure (RFP), the South Dakota Section of Tourism has chosen to build partnerships with four advertising and marketing and community relations corporations commencing July 1, 2022. The following 4 agencies have been selected by means of the RFP approach:

-Karsh Hagan for lead creative branding, regular & digital media, and activations

-Adore Communications for facilitating the cooperative internet marketing technique and buyer insights

-Lou Hammond Team for community relations

-Two by Four for social media, e-mail marketing and advertising, and web page progress

The South Dakota Division of Tourism companions with marketing organizations to boost the state as a significant and appealing desired destination and to build ground breaking tourism marketing campaigns. Each company will operate closely with the Office of Tourism to acquire and put into practice extensive promoting techniques.

The length of just about every agreement is a few a long time, with the solution of two (2) 1-12 months renewals. 


“We are fired up about partnering with these agencies to even more South Dakota’s brand name existence,” said James Hagen, Secretary of the Division of Tourism. “Our model has developed drastically in the latest yrs, and we think these businesses will help with even more integration and enhancement to push South Dakota’s tourism business to a new amount of achievement.”


The evaluate process commenced in January 2022 with issuance of the formal request for proposal by means of the South Dakota Business office of Procurement internet site. Fifteen firms from across the nation submitted penned proposals, from which 7 ended up chosen to give oral shows. 


The South Dakota Office of Tourism is comprised of Tourism and the South Dakota Arts Council. The Division is led by Secretary James D. Hagen.




About Karsh Hagan
Founded in 1977, Karsh Hagan is a boldly independent, multi-disciplined imaginative and advertising agency in Denver, Colorado. As a objective-driven selection of makers, doers, and explorers of brave suggestions, they generate moments that positively change a brand’s trajectory and affect people’s lives. Karsh Hagan has around four decades of tourism expertise current clinents include the Colorado Tourism Office environment, Denver Intercontinental Airport, Inspirato, the Metropolis of Ouray, The Mountain Collective, the Town of Mountain Village and the Telluride Tourism Board, Stop by Large Sky, and Go to DENVER.

About Appreciate Communications

Celebrating its 22nd anniversary this year, Love Communications is a full-assistance marketing and advertising agency dependent in Salt Lake City. The agency at present employs just about 50 total-time staffers. Love’s tourism portfolio contains the Utah Office of Tourism, Stop by Salt Lake, Ski Utah, Larger Zion, and Moab Region Travel Council. The firm operates underneath the path of partners Tom Like, Preston Wood and Alan Reighard.

About Lou Hammond Team
Lou Hammond Group (LHG) is an award-profitable, total-assistance promoting communications organization symbolizing premium brand names globally. The company, founded in 1984, is headquartered in New York Town with workplaces in Atlanta, Charleston, Denver, Houston and Tampa. LHG at the moment signifies nearly 30 destinations with a robust field observe record of client longevity.

About Two by 4

Launched in 1998, Two by Four is located in Chicago and is an independent, whole-assistance promotion and promoting agency that will help brands manufacture action. Mixing disruptive creative imagination, meticulous craftsmanship, media savvy and devoted partnership, we enable businesses of all sizes mature by igniting positive momentum and enterprise impression. We are a relentless, eclectic group of creative thinkers, tinkers and troublemakers eaten by fixing elaborate manufacturer challenges. From disruptive start-ups to founded models, our outcomes are designed on a foundation of strategic insights, breakthrough innovative, impressive media, and environment-course output capabilities, offering a blueprint for explosive growth. Our absolutely integrated, digital-1st strategy leverages creative imagination alongside every single touchpoint of a consumer’s journey. For above 23 a long time, we’ve honed our know-how in Vacation & Tourism, CPG, B2B, Tech, Larger Ed, Well being, Sciences and Nonprofits. Present-day shoppers include things like: Wrangler, Zebra Systems, Club Champion, Waystar, NCAA, Mellon Basis, American Osteopathic Association, Duke College, Johns Hopkins Medication, J. Paul Getty Museum and TimberTech, among the other folks.