Completed marketing and advertising executive provides a lot more than 25 yrs of advanced B2B marketing and advertising encounter to the part.
MONTREAL, Feb. 21, 2023 /CNW/ — Tecsys Inc. (TSX: TCS), an industry-foremost supply chain management and omnichannel commerce software package company, right now declared advertising veteran Shannon Karl has joined the organization as Main Marketing Officer. Karl provides in excess of 25 decades of executive marketing and advertising expertise establishing and executing strategic B2B advertising and marketing, communications and desire era plans for enterprise SaaS answers.
In her new function, Karl will execute Tecsys’ verticalized go-to-industry method, leading the organization’s world marketing and advertising initiatives throughout all factors of item advertising and marketing, desire technology, spouse advertising and marketing and company communications.
“I am thrilled to join Tecsys and enable travel this upcoming chapter of expansion for the organization,” claims Karl. “Tecsys has an extraordinary legacy of fixing actual organization problems as a result of shopper-pushed innovation, and my aim is to construct on this solid foundation to scale and grow our posture in the market. I seem ahead to working with the group to deliver our prospects the very best possible equipment to run their provide chains.”
Shannon will come to Tecsys from Intelex, the place she served as CMO. Prior to Intelex, she was vice president of Field Advertising and marketing at SAP the place she built the company’s very first Global Built-in Demand from customers Workforce dedicated to supporting Enterprise and Mid-Sector sectors, and led SAP Purposes marketing for North The usa, inclusive of SAP S/4HANA, Cloud ERP, SuccessFactors and the Finance line of organization. She has also held many world wide and regional advertising management roles at IBM and PwC Consulting.
“Shannon is an fantastic addition to our prime-notch management group. Her substantial experience in the company software package business and enthusiasm for buyer-pushed options make her the best suit for our firm,” suggests Peter Brereton, president and CEO of Tecsys. “I seem ahead to the constructive influence she will have as she evolves our marketing and advertising attempts for accelerated expansion and achievement.”
Tecsys is a global company of source chain remedies that equip the borderless enterprise for growth. Organizations prosper when they have the software program, technological innovation and experience to push operational greatness and deliver on their brand name promise. Spanning health care, retail, support sections, third-occasion logistics, and basic wholesale higher-volume distribution industries, Tecsys delivers dynamic and potent solutions for warehouse administration, distribution and transportation management, provide administration at issue of use, retail buy management, as perfectly as comprehensive economical management and analytics answers. Tecsys’ shares are mentioned on the Toronto Stock Trade under the ticker image TCS. For additional data on Tecsys, check out www.tecsys.com.
Resource Tecsys Inc.
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