College Marking and Communications has come to be a stand-alone division as of Feb. 17, reporting immediately to President Tania Tetlow with Donna Lehmann serving as its interim vice president.
“This shift signifies an expenditure in our promoting and conversation endeavours,” Tetlow reported. “That perform raises Fordham’s profile, connects with our alumni and donors, and most of all, will increase our enrollment. Expense in this region will shell out dividends throughout the College.”
For many years, the University’s marketing and advertising and communications group has been a division in Progress and University Relations, a division that encompasses about 120 industry experts who operate in fundraising, function organizing, and alumni engagement, in addition to internet marketing and communications. The latter represents approximately a quarter of the division, but it is accountable for a huge selection of enterprises, like advertising and marketing and marketing and advertising, communications and media relations, pictures and online video, social media, and web page administration.
With the development of a new vice president function, Tetlow has now put University Promoting and Communications directly in her cabinet, in which she can handle the team’s demands. The division will be led by Lehmann, formerly the associate vice president for promoting, who has led the University’s marketing and advertising operations considering that 2017. She will provide as the interim vice president though the College conducts a nationwide look for led by Lerzan Aksoy, Ph.D., dean of the Gabelli College of Enterprise and a professor of internet marketing. In the coming months, the look for committee will check with for input from the College community.
“I am excited to presume this function and grateful to the president for her assurance in our group,” Lehmann explained. “We’ve incredibly eager to notify Fordham’s tale on a national and international stage.”
However the advertising and communications features are equally essential, explained Tetlow, the research for a long term vice president will target on someone with a lot more experience in promoting, considering the fact that this situation will have a far more immediate influence on Fordham’s finances. Lehmann’s counterpart in University Internet marketing and Communications, Bob Howe, will continue to be in his recent situation as associate vice president for communications and distinctive advisor to the president.
Finances-clever, this place will exchange the vice presidency for Lincoln Middle. (Frank Simio, the prior vice president for Lincoln Centre, designs on retiring on June 30.)
Tetlow reported the new change will support to greatly enhance Fordham’s track record, equally locally and close to the globe.
“The outstanding workforce in Marketing and Communications will proceed to grow Fordham’s profile, have interaction our alumni, and most of all, assist us to recruit our very best and brightest pupils,” Tetlow wrote in a Feb. 17 electronic mail to the University neighborhood. “My hope is this new concentration will lift and support their function.”