November 29, 2022
Jack Martin has been named Vice President for Marketing and advertising and Communications at the University of Washington, Senior Vice President for University Advancement Mary Gresch introduced Tuesday. Martin’s appointment commences Dec. 1.
Martin will lead the College Marketing and Communications group (UMAC) to progress University-vast manufacturer cohesion and thorough integrated marketing and advertising and communications strategies. The function also presents steering and oversight on brand name tactic, advertising, communications, popularity growth and affiliated techniques in help of the UW’s vision, mission and values. Martin succeeds Gresch, who served in the purpose considering that 2013 in advance of remaining named Senior Vice President for Progression in Sept. 2021.
“Jack is a principled, equity-minded chief who was the crystal clear decision to acquire the University’s promoting and communications get the job done to the upcoming level,” Gresch stated. “He is a community servant to the main, and this function will increase his now major contributions to the UW’s mission and expressed values of impression, entry and excellence, when advancing key initiatives that increase public appreciation, relationships and assets for the University.”
Martin’s new role arrives just after more than seven many years of foremost strategic communications at the UW, starting in 2015 as a Senior Director and most a short while ago serving as Affiliate Vice President for Communications. All through that time, he has led numerous critical initiatives, such as the “Yes, It is Possible” marketing campaign, a joint energy with Washington State College to elevate awareness of money aid chances for Washington pupils to go to point out public establishments, as perfectly as the launch of UW Latest, a month-to-month e-newsletter that delivers tales of UW’s effects and eyesight to much more than 400,000 alumni, donors and close friends. Martin also collaborated with internal and external partners on communications and storytelling for the UW’s Be Boundless campaign and the UW Populace Health and fitness Initiative, and prospects the UW’s coronavirus-linked communications, among the other efforts.
“It’s an honor to be entrusted with this responsibility. We talk about how the UW is the College for Washington, and a advertising and marketing and communications company that signifies and is representative of the pupils and communities we serve is essential to the UW’s general public mission,” Martin reported. “I’ve been in general public service just about my full career and will go on to provide that mindset – of trying to find to symbolize the views and values of both equally the University and our stakeholders – to this new role.”
As Vice President for Promoting and Communications, Martin’s priorities contain implementing the future period of the University’s model renewal, getting ready for the future fundraising marketing campaign and supporting the UW’s options for the development of Portage Bay Crossing in the west campus area. Continuing to advance scholar recruitment and results, the University’s community, point out and federal agendas, and the aims of leaders and associates across the UW’s campuses and at UW Medicine will also be priorities.
Prior to joining the UW in 2015, Martin held strategic communications roles at the College of Kansas, in the Kansas governor’s place of work, for a member of Congress and with legislative caucuses in two states. And he proceeds to serve as a national chief among bigger education and learning communicators in teams this sort of as the Association of American Universities and the Affiliation of General public and Land-grant Universities. Martin retains a Grasp of General public Administration degree and a bachelor’s diploma in political science from the University of Kansas.
For much more information, get hold of Victor Balta at [email protected]