By Benny Smith
Travis Jordan has been appointed to the posture of chief marketing and advertising and communications
officer at Western Carolina College.
Jordan presently serves as the government director of advertising and marketing at WCU exactly where he oversees
paid out marketing, social media and world-wide-web progress. A internet marketing and communications
specialist for extra than 12 a long time, Jordan will suppose his new responsibilities May possibly 1.
“I am energized to welcome Travis to the purpose of chief advertising and communications
officer for WCU,” said Melissa Canady Wargo, WCU’s main of personnel. “Travis provides
a wealth of practical experience to the part and I am self-confident that he will deliver modern
and strategic considering for the university’s advertising and communications endeavours.
This is a crucial leadership posture for ensuring the good results of Western Carolina
College for many several years to appear and Travis is the suitable individual at the correct time.”
Jordan will oversee the improvement and management of a extensive integrated promoting
and communications system that will coordinate internet marketing and communications-relevant
routines across the university neighborhood and on a nearby, point out and nationwide amount.
He will be accountable for brand name enhancement, brand administration, sector exploration and
top rated-degree messaging method.
“I am so thrilled to proceed serving Western Carolina University in this new function,
and continuing the robust momentum we’ve developed in just a quick amount of time,” Jordan
reported. “I’m honored to be surrounded by such a proficient staff of MarCom industry experts
that are devoted to advancing the brand name and community status of WCU.”
Jordan beforehand served as vice president of marketing and advertising at Business Florida underneath
Florida’s secretary of commerce, a state agency created to generate economic development
for the point out. In addition, he provides additional than 10 years’ practical experience in the bigger
instruction space serving in marketing and communications positions at Florida Condition
College, College of South Florida and the Florida Office of Education.
He attained his master’s diploma in World-wide Strategic Communications at Florida Worldwide
University and is certified in electronic advertising and marketing from Cornell University. He been given
his bachelor’s degree in business administration from Broward Faculty.