April 19, 2024


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With her ‘trademark enthusiasm,’ Kari Martell held Avenidas in the group spotlight | News

Whether or not advocating for recognition of challenges around ageing, crafting tv promos for a foodstuff financial institution or sending pithy press releases about tech functions for seniors to area newspapers, Kari Martell put in the bulk of her vocation funneling her innovative energy into helping nonprofits get observed.

In Palo Alto, she was acknowledged as a passionate promoter of the nonprofit Avenidas senior products and services company, in which she labored for the earlier 16 yrs, most not too long ago as vice president of marketing and advertising and communications.

On Nov. 21, Martell unexpectedly died in her sleep. She was 58.

“Kari cherished staying innovative and considering of campaigns,” reported her oldest sister Colleen Martell. “Her very best ability was crafting all all those clever headlines and tales and pulling matters jointly. She thought of amazing points all the time and was often jotting down new suggestions.”

Martell’s a variety of campaigns, she noted, even captivated nationwide attention from Oprah Winfrey, the Wall Avenue Journal, New York Moments, NPR and United states of america Right now.

She introduced enthusiasm to every little thing she did, Colleen Martell claimed.

As the youngest of the a few girls in their loved ones, Martell was generally the star and attempting to make persons chortle, according to her sister.

“Kari was the ‘firecracker’ and getting born on the Fourth of July … she usually felt unique getting that holiday break as her birthday,” she stated.

John Sink, vice president of enrichment solutions at Avenidas, explained Martell was instrumental in formulating the agency’s messaging for its numerous providers, together with the Avenidas Village application, membership applications and things to do at the nonprofit’s 3 neighborhood facilities, which serve all segments of the more mature grownup populace.

“Of all the individuals who have worked at Avenidas in marketing and advertising and communications in the course of my 40 many years with the corporation, Kari was the finest, most professional of them all … and it was not even close,” Sink claimed. “Kari was intelligent and perceptive, superior with men and women and a particular person of large integrity. She always did what she said she would do. I am going to overlook her personally and professionally, and Avenidas will feel her decline keenly.”

Before becoming a member of Avenidas, Martell served as advertising and marketing manager at Alameda County Meals Financial institution in Oakland and held the posture of communications manager at CPP, Consulting Psychologists Push. She was a licensed coach for the Myers-Briggs Kind Indicator (MBTI) exam and served as an adviser for Regular Contact’s Modest Biz Council.

Her sister explained Martell switched from the tech business to the nonprofit sector due to the fact she felt her get the job done at businesses like Avenidas was a lot more existence-affirming. Avenidas supplied her the opportunity to use her storytelling expertise to support a excellent bring about, she stated.

Martell’s household wrote that she understood people today and what they required and practiced the art of gathering folks with each other prolonged prior to it grew to become a fad. No matter whether through her function as emcee of the neighborhood expertise demonstrate, as a disco dance teacher at the group center or as the presenter of a Tech for Seniors celebration at Avenidas, she brought her trademark electricity and enthusiasm to every little thing.

Martell was born in Madison, Wisconsin, and grew up in Los Alamos, New Mexico, exactly where she gained numerous academic awards and was engaged in lots of social pursuits. She graduated from the University of Texas with a bachelor’s diploma in marketing and moved to the San Francisco Bay Space to function in the marketing communications subject.

Martell is survived by her daughter, Devon, 26, and son Derek, 20 ex-husband, John siblings, Colleen, Michele and Patrick her father, Calvin and several nieces and nephews.